Our customer is one of the world’s leading generative AI company, whose technology elevates video content for professionals in the fields of marketing, learning and development, and CX, as well as for content creators of all sorts. Their platform is accessible via a self-service studio, API, or plug-ins, transforming still photos into personalised streaming videos and providing a new interface for businesses to engage with customers.
The Challenge
Our customer wanted to build a marketing application that works with the core product and that too with a quick turnaround time for a conference. The challenge was not only in learning the product/ tech stack, but also to learn about the deployment infrastructure.
The Solution
We enabled a tiger team that worked with the customer team to create a framework for marketing application. We developed the application in parallel as new products were being added to the product. Our deployment strategy was well aligned with the current framework of the customer.
The Result
We were able to develop the marketing application within 2 months, thus enabling the marketing team to take it to the conference. This also created a framework that the marketing team can continuously innovate while the features were being developed in the main product.
The Conclusion
Marketing and sales teams are always looking for products/ tools that can accelerate customer buying decisions. The product team is focussed on delivering the best product offering. Here, Appglide technology solutions can act as enablers to bridge the technology for sales and marketing use cases.